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AirMark Blog — Industry Trends

Cutting and Laminating Options for Wide Format - Part 2 of 2

Cutting and Laminating Options for Wide Format - Part 2 of 2

Posted by: AirMark Marketing   Date:   Categories: Flatbed Cutters, Industry Trends

Finishing equipment is essential to any sign shop, especially grand-format shops. Traditional vinyl cutters are reliable solutions for cutting roll-fed media, and flatbed cutters are necessary for shops that use a flatbed UV-cure printer or have need to cut rigid substrate media. Laminators extend the longevity of printed graphics and are considered essential to some applications. Choosing the proper finishing systems for the size and type of work that your shop handles will greatly increase efficiency.


Cutting and Laminating Options for Wide Format - Part 1 of 2

Cutting and Laminating Options for Wide Format - Part 1 of 2

Posted by: AirMark Marketing   Date:   Categories: Industry Trends, Vinyl Cutters

The type of industry you are serving (or hope to break into)—such as textiles, packaging, décor, signs, etc.—will drastically affect the type of finishing equipment you will need. Today's traditional vinyl cutters have advanced to include the ability to read registration marks as an industry standard, but vinyl cutters, of course, are limited to rolled media.


Building Impressions Through Good Design

Building Impressions Through Good Design

Posted by: AirMark Marketing   Date:   Categories: Design, Industry Trends

Before you build it, you've got to design it. Before your client says yes, they will most likely want to see your ideas, first. The concept visualized, communicated and understood is the key to earning...


Top 5 Types of Signage Every Retailer Should Have

Top 5 Types of Signage Every Retailer Should Have

Posted by: AirMark Marketing   Date:   Categories: Industry Trends

As a Seattle-based business, do you know the top five types of signage every retailer should have in their store? If you can’t think of more than a couple off the top of your head, we’ll be glad to share some of the ones we see requests for most often as a sign business.


Let’s Talk Shop: Wraps Pricing Strategies

Let’s Talk Shop: Wraps Pricing Strategies

Posted by: AirMark Marketing   Date:   Categories: Industry Trends, Wraps

Each job shares a common formula for figuring out how to price the wrap, despite their many differences. Beyond these numbers, there is a selling process that creates a relationship between you and your customer. This process is the true difference between creating a price and creating a relationship, between giving a quote and actually getting the job.