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AirMark Blog — Wraps

AirMark Expands Orafol Product Offering to Become a Leading Oracal 751 Distributor in the Northwest

AirMark Expands Orafol Product Offering to Become a Leading Oracal 751 Distributor in the Northwest

Posted by: Matt Benedict   Date:   Categories: Industry Trends, Wraps

Oracal 751 is America's leading high-performance cast vinyl. Cast vinyl is manufactured for more conformability and offers increased flexibility, as well as a longer installation life over calendered vinyls. Thanks to its application versatility, Oracal 751 is ideal for lettering, marking, and particularly well suited for high-quality, longer-life vehicle and fleet graphics installations.


Let’s Talk Shop: Wrap Design

Let’s Talk Shop: Wrap Design

Posted by: AirMark Marketing   Date:   Categories: Design, Industry Trends, Wraps

Designing an effective vehicle wrap requires an educated approach. A designer who offers vehicle wrap design needs to be intimately familiar with the wrap process, installation obstacles and designing advertisements with a short view time.


The Wrap Designer’s Tool Bag

The Wrap Designer’s Tool Bag

Posted by: AirMark Marketing   Date:   Categories: Design, Wraps

I would consider a vehicle wrap designer to be a skilled tradesman as well. But what sort of tools does one find in that line of work? There certainly isn’t much visible evidence—we designers don’t have tool belts strapped around our waists like installers might. But without a doubt we do have our own unique set of tools, many of which are intangible. Here’s a look at what’s in the wrap designer’s tool bag.


Let’s Talk Shop: Wraps Pricing Strategies

Let’s Talk Shop: Wraps Pricing Strategies

Posted by: AirMark Marketing   Date:   Categories: Industry Trends, Wraps

Each job shares a common formula for figuring out how to price the wrap, despite their many differences. Beyond these numbers, there is a selling process that creates a relationship between you and your customer. This process is the true difference between creating a price and creating a relationship, between giving a quote and actually getting the job.