AirMark Blog
What Is the Longest Lasting Vinyl Wrap?
Vinyl wrapping is a great way to change a vehicle’s look while simultaneously giving it a new layer of protection. The average lifespan for vinyl w...
How Much Does Car Wrapping Cost?
Not only does car wrapping enhance the aesthetic appeal of a vehicle but it is also a good way to further protect a car’s exterior.
So, if you’re i...
AirMark Expands Orafol Product Offering to Become a Leading Oracal 751 Distributor in the Northwest
Oracal 751 is America's leading high-performance cast vinyl. Cast vinyl is manufactured for more conformability and offers increased flexibility, as well as a longer installation life over calendered vinyls. Thanks to its application versatility, Oracal 751 is ideal for lettering, marking, and particularly well suited for high-quality, longer-life vehicle and fleet graphics installations.
Let’s Talk Shop: Wrap Design
Designing an effective vehicle wrap requires an educated approach. A designer who offers vehicle wrap design needs to be intimately familiar with the wrap process, installation obstacles and designing advertisements with a short view time.
The Wrap Designer’s Tool Bag
I would consider a vehicle wrap designer to be a skilled tradesman as well. But what sort of tools does one find in that line of work? There certainly isn’t much visible evidence—we designers don’t have tool belts strapped around our waists like installers might. But without a doubt we do have our own unique set of tools, many of which are intangible. Here’s a look at what’s in the wrap designer’s tool bag.
Let’s Talk Shop: Wraps Pricing Strategies
Each job shares a common formula for figuring out how to price the wrap, despite their many differences. Beyond these numbers, there is a selling process that creates a relationship between you and your customer. This process is the true difference between creating a price and creating a relationship, between giving a quote and actually getting the job.