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AirMark Blog — Design

The Wrap Designer’s Tool Bag

The Wrap Designer’s Tool Bag

Posted by: AirMark Marketing   Date:   Categories: Design, Wraps

I would consider a vehicle wrap designer to be a skilled tradesman as well. But what sort of tools does one find in that line of work? There certainly isn’t much visible evidence—we designers don’t have tool belts strapped around our waists like installers might. But without a doubt we do have our own unique set of tools, many of which are intangible. Here’s a look at what’s in the wrap designer’s tool bag.


Why is Sign Design So Seemingly Difficult?

Why is Sign Design So Seemingly Difficult?

Posted by: AirMark Marketing   Date:   Categories: Design

I got hired at a sign company as a graphic designer to design signs. But I quickly discovered I would have to create designs that would need to be built into a dimensional product. See, I came from the print world. I assumed my designs would just... work. My design skills have immediately expanded into graphic designer/sign designer. Before this job, I had no idea what a sign designer was. I had to quickly learn to create drawings that amount to a plan to build, among many other things. I had no idea where
to start.


Building Impressions Through Good Design

Building Impressions Through Good Design

Posted by: AirMark Marketing   Date:   Categories: Design, Industry Trends

Before you build it, you've got to design it. Before your client says yes, they will most likely want to see your ideas, first. The concept visualized, communicated and understood is the key to earning...