AirMark Blog

Cutting and Laminating Options for Wide Format - Part 2 of 2

Cutting and Laminating Options for Wide Format - Part 2 of 2

Flatbed Cutters
Finishing equipment is essential to any sign shop, especially grand-format shops. Traditional vinyl cutters are reliable solutions for cutting roll-fed media, and flatbed cutters are necessary for shops that use a flatbed UV-cure printer or have need to cut rigid substrate media. Laminators extend the longevity of printed graphics and are considered essential to some applications. Choosing the proper finishing systems for the size and type of work that your shop handles will greatly increase efficiency.
Cutting and Laminating Options for Wide Format - Part 1 of 2

Cutting and Laminating Options for Wide Format - Part 1 of 2

Industry Trends

The type of industry you are serving (or hope to break into)—such as textiles, packaging, décor, signs, etc.—will drastically affect the type of finishing equipment you will need. Today's traditional vinyl cutters have advanced to include the ability to read registration marks as an industry standard, but vinyl cutters, of course, are limited to rolled media.

Building Impressions Through Good Design

Building Impressions Through Good Design

Design
Before you build it, you've got to design it. Before your client says yes, they will most likely want to see your ideas, first. The concept visuali...
Top 5 Types of Signage Every Retailer Should Have

Top 5 Types of Signage Every Retailer Should Have

Industry Trends
As a Seattle-based business, do you know the top five types of signage every retailer should have in their store? If you can’t think of more than a couple off the top of your head, we’ll be glad to share some of the ones we see requests for most often as a sign business.
Let’s Talk Shop: Wraps Pricing Strategies

Let’s Talk Shop: Wraps Pricing Strategies

Industry Trends

Each job shares a common formula for figuring out how to price the wrap, despite their many differences. Beyond these numbers, there is a selling process that creates a relationship between you and your customer. This process is the true difference between creating a price and creating a relationship, between giving a quote and actually getting the job.

Delivering Digitally - Part 4 of 4

Delivering Digitally - Part 4 of 4

Industry Trends
Businesses with digital signage will likely look to offset their investment through some sort of advertising piece, but it’s important to balance that out with other elements.
Delivering Digitally - Part 3 of 4

Delivering Digitally - Part 3 of 4

Industry Trends
For sign makers involved in content for digital signage, it is important to know what solutions are available and how to properly employ them.
Delivering Digitally - Part 2 of 4

Delivering Digitally - Part 2 of 4

Industry Trends

Of course, along with understanding your dwell time, it’s just as important to fill that time with relevant messaging. This could factor in elements like the environment or location and if demographics are relevant to each specific message.