Why Do I Need a Large-Format Printer?
Large-format printers are important for businesses working with high-impact advertising and requiring on-demand, large-format printing, particularly those in the sign-making and advertising industries.
These devices are designed to create high-quality and durable prints suitable for practical and marketing purposes. Here are some reasons why you should invest in a wide-format printer from Airmark for your business:
Quality Control
Several businesses resort to third-party printers for their wide-format printing needs. While this may be economical in some cases, it limits the consistency in the quality of each project. When your business has its own large printers, you can control all aspects of the job and ensure that products are always up to your standards.
Speedy Turnaround
Large-format printers are often designed to operate at higher speeds, which means that your business can get more prints or larger outputs in shorter turnaround times. This is great if you need to scale your printing operations to accommodate more orders.
All-Around Savings
Investing in a large-format printer is more cost-efficient in the long run, especially once time and labor are factored into the equation. Large printers are also typically more durable, and most current models are built to be more sustainable with environmentally friendly features.
Choosing the Right Wide-Format Printer for Your Business
To help you choose the right large-format printer for your business, here’s a breakdown of the different factors you should consider:
Quality
There are three things to consider when determining the print quality of a wide-format printer–resolution, droplet size, and number of ink cartridges. The higher the resolution, the smaller the picoliter size of the ink. The more ink cartridges, the clearer and crisper the resulting prints.
Speed
The speed of wide-format printers will dictate the efficiency of projects; this is usually measured by square feet per hour. It’s important to note that most printers will have ‘print modes’ that can be adjusted to balance speed and quality (i.e. faster speeds for lower-quality prints, and vice versa).
Print Surfaces
Think about the surfaces you’ll be printing on, and find a printer that can handle the material (e.g. vinyl) and sizes it comes in.
Cost
When buying printers, don’t just consider the upfront costs. Think about ongoing expenses for ink and maintenance. Some devices might be more expensive, but they may use ink more efficiently (so you won’t have to buy replacements too often) and are likely more durable.
Support
You’ll want to find a printer from a supplier that can provide you with support for use and maintenance down the road. Airmark is one of the best suppliers of sign-making equipment and can help you choose the right wide-format printer and give you advice for proper use and care.
Wide-Format Printers From Airmark
Airmark offers a catalog of some of the industry’s best large-format printers from name brands like Epson and Roland. Contact our team for more info about our products and prices, or to schedule a virtual equipment demo!
